I'm not sure that will work. The intention here is to move the needle on what's acceptable. If fines grow/shrink, then people will think "what are ways to get

I'm not sure that will work. The intention here is to move the needle on what's acceptable. If fines grow/shrink, then people will think "what are ways to get around these fines?" or more commonly "Are these fines larger than the profit I would earn?". Even if fines are increased for now, that's a temporary thing, and not everyone would care. A CEO doesn't personally care about extra fines costing the company; that can be a "calculated risk". CEOs are very well paid and fines are generally an inconvenience. But these people cannot buy time; threaten to take away years of their life, and see how the underlying value structures change.