I agree that the whole terminology is a huge mess. But I think the same applies for propaganda-related terminology. As for debunking, I am little skeptical abo

I agree that the whole terminology is a huge mess. But I think the same applies for propaganda-related terminology. As for debunking, I am little skeptical about the prospects of the so-called whole society approaches. In particular, state-NGO relations undermine the whole concept of non-governmental organizations. The end result may be a loss of trust in NGOs. A similar point applies to state-media relations. If state actors want to do debunking or counter-propaganda, they might be better off with the approach East StratCom Task Force (ESTF) has taken, i.e. keeping media and NGOs doing their own stuff. EDIT: Apparently also people from EDMO and the like are contributing to ESTF's efforts, so the lines have already been blurred in Europe.