That data data does not support your argument aka "Tucker is not niche because his audience has more political balance" than we'd otherwise expect. Except - Ca

That data data does not support your argument aka "Tucker is not niche because his audience has more political balance" than we'd otherwise expect. Except - Cable News audiences are small, and 25-54 Cable News audience is a tiny fraction of that already small audience, not very representative of much. 'TV' is a minority of viewership: Streaming is now bigger than TV. 'TV News' is a small segment of TV and is mostly a 50+ type of program. 'Cable News' is a small tranche of news, compared to local/broadcast. '25-54 Cable News' is a small tranche of Cable News. 'Wheel of Fortune' gets considerably more viewers than Tucker - that show is 'mainstream' and is going to reel in advertisers for obvious reasons. He'll carve out a 'Ruch Limbaugh' type audience on Twitter. In 2005 everyone knew who Rush was, that didn't make him mainstream or appealing to advertisers. I should note that I'm doubtful many even remotely controversial Cable TV personalities are big with advertisers. Also, maybe notable, is that 'empathy and inclusion' is not going to be generally harmful to ad buyers whereas 'concern and judgement' probably are. I'm not saying one of those ethos has moral superiority, rather, one is just an easier thing to ride a message on. Look at LinkedIn: it's all 'happy happy happy, you can do it, go for it, that person is amazing' - there's hardly any criticism.