This was a clusterfuck. When David Marcus failed upwards they decided to throw out the overcrammed feature experiments that had turned the app into Word 2000, a

This was a clusterfuck. When David Marcus failed upwards they decided to throw out the overcrammed feature experiments that had turned the app into Word 2000, a deluge of features with 2-8% user base. But they never informed any of the dozens of other teams in the company they had courted for 5 years … gaming, payments, bots, etc and who had been building on top of it and brought partners. Just overnight suddenly they went ‘fuck you and your customers, we need to compete with iMessage in the US, we deprecate everything and your partners can eat it’ Of course it failed and the cost was massive - partner trust was destroyed, game developers ruined, people left without access to bot based financial services, etc.