4 ms·

I don't understand how a hardware company who just reported its largest quarterly loss in history with revenue down 36% year-over-year [1] is working on fonts.

• ungamedplayer 3y ago
  Companies compromise of multiple people. Different people can work on different projects. The design team may wish to improve the company image by releasing a font named after them that people may like, improving their public relations.
• precompute 3y ago
  An improved visual identity usually leads to much better brand recognition and sales.