The thing to remember when selling to businesses is that a business is just a stack of people in a trench coat. This might sound a tad evil but you don’t have t

The thing to remember when selling to businesses is that a business is just a stack of people in a trench coat. This might sound a tad evil but you don’t have to offer something that benefits the business as a whole, just something that benefits the person who holds the purse strings. This is why cloud services are so popular. They’re easy and they don’t cost the decision makers personally.