Steve talked about the most important thing he could do is say no to really great ideas. To focus the company on the area of highest potential impact. He gave

Steve talked about the most important thing he could do is say no to really great ideas. To focus the company on the area of highest potential impact. He gave the example of the iPad. They could have developed that earlier, but the same tech could make a phone and that was higher impact. I think if the rumors about the status of a headset are true and they release it they will be making the mistake of releasing something that is just not underbaked, but without a real purpose. The iPhone despite early limitations was still a phone and an iPod all rolled into one and it had a better mobile web browser than the world had seen. The watch still told time and had other basic functionality that made it a functional gimmick for the first couple years until the hardware caught up. What would I want a headset for? The two primary use cases I have seen are games and various types of 3d modeling. The first is something Apple is not in much of a position to excel in unless they change how they think about games and the second is such a small market for Apple it isn’t worth the R&D cost. EDIT: The form factor makes me think what if the idea is the main use case is air travel. You put them on, block out sound with AirPods and then watch a movie, play a game or look at some virtual beach or something. A rich persons escape.