Got mine done at 100x coverage (BGI genomics short read) for about 1000$ a couple years ago. (The 1000$ figure you're citing is probably benchmarking against 3

Got mine done at 100x coverage (BGI genomics short read) for about 1000$ a couple years ago. (The 1000$ figure you're citing is probably benchmarking against 30x coverage, so 1k for 100x is a pretty good price.)