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> in reality the biggest advertisers have come back ... and Twitter is actually almost profitable at this point References? This is the closest thing I could
by UncleOxidant 3y ago
> in reality the biggest advertisers have come back ... and Twitter is actually almost profitable at this point
References?
This is the closest thing I could find and it doesn't really back up your assertion: https://www.reuters.com/technology/twitters-advertising-business-seen-facing-slow-recovery-2023-04-13/ https://www.reuters.com/technology/twitters-advertising-busi...
- DoesntMatter22 3y agoApple and Disney is what I'm referring to
- wokwokwok 3y ago? and you complain about other people speculating. How is your gut feel more relevant than the technical analysis quoted by reuters? You literally said: > Twitter is actually almost profitable at this point
- DoesntMatter22 3y agoMusk has said this and he's the one who actually knows.
- Eisenstein 3y ago> Musk has said this Should that be taken at face value? The man has repeatedly lied through his teeth, exaggerated, and misled the public for reason ranging from making money selling stock, inflating a meme coin's valuation because the mascot is the same breed of dog that he owns, hyping tech fantasies, up to petty rivalry. I know that every business leader lies and or stretches truth, but his reputation for outright deception on all levels, especially when it comes to his businesses, is fairly established.
- tourmalinetaco 3y ago>Should that be taken at face value? About as much as the word of any billionaire. The issue is we’ll only ever have his word, since Twitter is private, and being honest about financials when poor is bad for business. I’m willing to believe it’s closer to the truth than not, though. For one cutting out ~5,700 employees, or around ~75% of your work force, is a massive cost reduction. According to Payscale[0] the average salary at Twitter was ~$117,000/yr. A quick calculation shows that annually he shaves off $666.9M (which is hilarious). Alongside decommissioning unneeded offices and removing all the completely unnecessary and expensive time-wasters I can imagine he’s at least saved $1B or more annually. [0] - https://www.payscale.com/research/US/Employer=Twitter/Salary https://www.payscale.com/research/US/Employer=Twitter/Salary
- ipython 3y agoOk let’s assume your numbers are in the ballpark and he’s saving $1b annually on salaries and ancillary expenses. Problem is he’s also loaded Twitter with significant debt to take it private. Estimated interest payments alone total to over $1.2b annually - so… we are actually losing an additional $200m annually even after firing 75% of the staff.
- DoesntMatter22 3y agoHe's said in a Twitter spaces that he's reduced the expenditures down to basically the interest payment and another billion and a half on top of that. A large part of the reduction was shutting down a lot of the unused servers. So 2.5 billion in expenses. In 2021 Twitter had Revenue of 5 Billion. So obviously they have lost a lot of revenue, as Elon himself has admitted. But between the cuts they are close to breakeven. Now with a new CEO who is much more advertiser friendly they are going to get a lot more advertisers back. She will be the new face of the company. Then, likely they will start paying down that debt. Each time they do their burden will be less. Tesla is the most profitable car company per car. Musk isn't going to have a problem making Twitter profitable, though he put himself behind the 8 ball.