I have no idea about a measurable change. But I know that given the choice I would choose a flavorful tomato with bright color over the pale thing that you get

I have no idea about a measurable change. But I know that given the choice I would choose a flavorful tomato with bright color over the pale thing that you get at subway. My stereotype of traditional vegetables is smaller and tastier. Same as chickens, etc. Modern food is optimized for bulking up quickly. Thus my interpretation of the original "bait and switch" comment.