> which means going back to pre-Elon content moderation Not necessarily, it depends how things get implemented. There isn't any reason Twitter couldn't build

> which means going back to pre-Elon content moderation Not necessarily, it depends how things get implemented. There isn't any reason Twitter couldn't build content classification tools that allowed advertisers to select which content to cluster and be targeted with and which content to exclude for perception reasons. The latter is easier than full moderation because it is much more tolerant of false positives. Or it could focus on distinct product, like whatever their new video content platform thing is going to be. Or maybe DM based ads. Or opening up the third party ecosystem again and doing more on the channel side. Or Musk has said a bunch of things about payment platforms that he wanted to do a paypal and wasn't able to implement but now has an opportunity to try. Similarly for things like identity/IAM products or other internet glue. Or they could pivot into other advertising platforms and manage spend and and automation across different social media properties in addition to Twitter's own. Lot's of different potential direction.