The club board specifically decided not to renew their decades old main shirt sponsorship deal with Pirelli (120+ year old tire manufacturer) in order to pursue

The club board specifically decided not to renew their decades old main shirt sponsorship deal with Pirelli (120+ year old tire manufacturer) in order to pursue the new riches of the crypto-companies. Their city rivals did the same with BitMex and BitGet respectively, it seems like they are still getting paid or they decided to keep the sponsorship on the shirt regardless.