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YouTube’s unit economics are fairly unique in that monetisation rates put a ceiling on video quality. Even with the best networks and infrastructure in the wor
by spacebanana7 3y ago
YouTube’s unit economics are fairly unique in that monetisation rates put a ceiling on video quality.
Even with the best networks and infrastructure in the world, they would struggle to break even on 4K video with say $2 CPM. Obviously they exceed that threshold at the moment for 4K, but maybe not for 8K or 16k.