a few decades ago flying in Europe was stupidly expensive, and mostly done by national companies. It was for managers or expensive once-a-year vacations. The co

a few decades ago flying in Europe was stupidly expensive, and mostly done by national companies. It was for managers or expensive once-a-year vacations. The concept of a weekend getaway did not exist Ryanair was the first company in Europe to be massively successful offering low cost international flights (being allowed by new regulations) and drastically changed the market.