6 ms·

To make money she has to sell ads, to sell ads she needs to make the platform palatable for advertisers, which means going back to pre-Elon content moderation,

by dwater 3y ago

To make money she has to sell ads, to sell ads she needs to make the platform palatable for advertisers, which means going back to pre-Elon content moderation, which he clearly doesn't want to do. Her title might as well be VP of Sales given the power dynamic he's communicating.

dboreham 3y ago
"Golden parachute collector"
- lapcat 3y ago
  For her sake, I hope the parachute is not in X/Twitter stock...
_cenw 3y ago
given the number of (far) right figureheads she follows[1], appealing to advertisers that care about these kinds of optics doesn't seem to be part of the plan [1]: https://www.reddit.com/r/EnoughMuskSpam/comments/13f45mw/comment/jjt9j74/ https://www.reddit.com/r/EnoughMuskSpam/comments/13f45mw/com...
- mrguyorama 3y ago
  That doesn't seem a useful metric, as surely that isn't an exhaustive list, and following someone on twitter is not a useful signal that you share their philosophy. Lot's of "hate" following on twitter.
  - _cenw 3y ago
    As a future CEO of Twitter trying to get advertisers back on board, I'd sure as hell curate my follows. It's not like she's a random user.
    - InfiniteRand 3y ago
      I think most famous people, unless they are known for their Twitter handle, farm out the Twitter account to the interns
    - hutzlibu 3y ago
      If "follow" would be replaced with "observe", I might observe some peoples activities. But actually following any of them? No thanks. Language is important and I think lots of it, like "facebook friends" was not choosen well.
    - mrguyorama 3y ago
      But I don't think advertisers GAF about her personal beliefs or philosophy, as long as their ads don't show up next to beheadings or nazis. She is already an advertising executive
      - zassy 3y ago
        Nah dude, the huge companies that use record profits to buy back stock instead of giving raises to their employees struggling to afford their cost of living and who routinely pull shit like laying off and rehiring people to new positions so they have a reason not to give them raises and closing down stores that even discuss the idea of unionizing would totally draw the line at advertising at a company that has a CEO that follows rightoids instead of leftists. If there’s one thing that massive for profit corporations can’t stand it’s capitalism.
jacobr1 3y ago
> which means going back to pre-Elon content moderation Not necessarily, it depends how things get implemented. There isn't any reason Twitter couldn't build content classification tools that allowed advertisers to select which content to cluster and be targeted with and which content to exclude for perception reasons. The latter is easier than full moderation because it is much more tolerant of false positives. Or it could focus on distinct product, like whatever their new video content platform thing is going to be. Or maybe DM based ads. Or opening up the third party ecosystem again and doing more on the channel side. Or Musk has said a bunch of things about payment platforms that he wanted to do a paypal and wasn't able to implement but now has an opportunity to try. Similarly for things like identity/IAM products or other internet glue. Or they could pivot into other advertising platforms and manage spend and and automation across different social media properties in addition to Twitter's own. Lot's of different potential direction.

by dwater 3y ago

dboreham 3y ago

"Golden parachute collector"

lapcat 3y ago
For her sake, I hope the parachute is not in X/Twitter stock...

_cenw 3y ago

given the number of (far) right figureheads she follows[1], appealing to advertisers that care about these kinds of optics doesn't seem to be part of the plan [1]: https://www.reddit.com/r/EnoughMuskSpam/comments/13f45mw/comment/jjt9j74/ https://www.reddit.com/r/EnoughMuskSpam/comments/13f45mw/com...

mrguyorama 3y ago
That doesn't seem a useful metric, as surely that isn't an exhaustive list, and following someone on twitter is not a useful signal that you share their philosophy. Lot's of "hate" following on twitter.
- _cenw 3y ago
  As a future CEO of Twitter trying to get advertisers back on board, I'd sure as hell curate my follows. It's not like she's a random user.
  - InfiniteRand 3y ago
    I think most famous people, unless they are known for their Twitter handle, farm out the Twitter account to the interns
  - hutzlibu 3y ago
    If "follow" would be replaced with "observe", I might observe some peoples activities. But actually following any of them? No thanks. Language is important and I think lots of it, like "facebook friends" was not choosen well.
  - mrguyorama 3y ago
    But I don't think advertisers GAF about her personal beliefs or philosophy, as long as their ads don't show up next to beheadings or nazis. She is already an advertising executive
    - zassy 3y ago
      Nah dude, the huge companies that use record profits to buy back stock instead of giving raises to their employees struggling to afford their cost of living and who routinely pull shit like laying off and rehiring people to new positions so they have a reason not to give them raises and closing down stores that even discuss the idea of unionizing would totally draw the line at advertising at a company that has a CEO that follows rightoids instead of leftists. If there’s one thing that massive for profit corporations can’t stand it’s capitalism.

jacobr1 3y ago

> which means going back to pre-Elon content moderation Not necessarily, it depends how things get implemented. There isn't any reason Twitter couldn't build content classification tools that allowed advertisers to select which content to cluster and be targeted with and which content to exclude for perception reasons. The latter is easier than full moderation because it is much more tolerant of false positives. Or it could focus on distinct product, like whatever their new video content platform thing is going to be. Or maybe DM based ads. Or opening up the third party ecosystem again and doing more on the channel side. Or Musk has said a bunch of things about payment platforms that he wanted to do a paypal and wasn't able to implement but now has an opportunity to try. Similarly for things like identity/IAM products or other internet glue. Or they could pivot into other advertising platforms and manage spend and and automation across different social media properties in addition to Twitter's own. Lot's of different potential direction.