> people who are really buying status Yes, this is a huge area of value, which is why I was careful to write "functional value", because there are different ki

> people who are really buying status Yes, this is a huge area of value, which is why I was careful to write "functional value", because there are different kinds of value. There are non-functional value which are tangibly important beyond pure function though. e.g As humans aesthetic is important to us, it affects our every day experience, and at a certain point that can even cross over into art. I will admit for some products I will make a choice based on form, and materials, but it's useful to recognise when you are doing this because even on a personal level it doesn't always make sense. I particularly dislike "status" though, this is a hollow invention of consumerism that intentionally confuses quality and functional value with branding.