Or the city can run a public campaign advertising these car models as prone to being stolen. That hurts the companies image, which puts pressure on them to get

Or the city can run a public campaign advertising these car models as prone to being stolen. That hurts the companies image, which puts pressure on them to get better. Of course it is cheaper if they don't have to buy ad-space for such an advertisement. Maybe they could use publicity around a lawsuit? Maybe that is what we are reading right now?