Because people are willing to pay it. I also think it's worth looking at the lifespan of an Apple device compared. Lots of chatter on these threads about iPads

Because people are willing to pay it. I also think it's worth looking at the lifespan of an Apple device compared. Lots of chatter on these threads about iPads getting release updates for years following release, where Pixels get 18 months if they're lucky. I am content spending 2x the price on a device if I can keep it for 2x+ years.