Definitely Google is better off serving exactly the ads a user will click, including no ads for the user who will never ever click any ad, even one from their f

Definitely Google is better off serving exactly the ads a user will click, including no ads for the user who will never ever click any ad, even one from their favorite sneaker brand. But I think a lot fewer people are actually in the never ever camp than they think. And even though I know I click ads on occasion, I still run an ad blocker.