One argument I heard at some point is that google is better of if people who don't click ads use ad-block. If you care enough that you install ad-blockers you

One argument I heard at some point is that google is better of if people who don't click ads use ad-block. If you care enough that you install ad-blockers you will not click on any ads anyway. If they block ad-block then their click-per-view metrics will go down which looks bad to advertisers and makes ad spots sell for less Of course that is a very simple view of a very complex problem, but there is definitely some merit to it. For example ad-block these days has been normalised enough that too many people do it, even people that would click some ads. Also, specifically for youtube, by allowing ad-block you reduce the value of youtube premium (which is not true for google search for example, there is no google search premium)