And maybe that's it. I'm looking at this as 'that's cool, but ... wait, what, it's integrated? Why (oh why)?', but maybe I'm missing the specific use-case or c

And maybe that's it. I'm looking at this as 'that's cool, but ... wait, what, it's integrated? Why (oh why)?', but maybe I'm missing the specific use-case or customer this might have been designed for.