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Build a model? In the sense of machine learning or in another sense? Cool idea, what could that look like?
by bohlenlabs 3y ago
Build a model? In the sense of machine learning or in another sense? Cool idea, what could that look like?
- esafak 3y agoYes, an ML model. If you built the machinery to connect marketing actions to business outcomes, as the OP complains about, you could recommend what actions to take. It's a straightforward machine learning task (supervised learning).
- bohlenlabs 3y agoCool thing. Guess I shouldn't reinvent the wheel here. Is there an open source example that I could learn from?
- esafak 3y agoI don't think you will get far without knowing some ML but you could look at https://github.com/google/lightweight_mmm https://github.com/google/lightweight_mmm
- bohlenlabs 3y agoAh, there is food for thought and learning, here. Thanks for sharing, I will try to understand what's going on there.