Also a bit disappointed in the article that it doesn’t connect the dots between WIAM and CIAM for B2B. One companies customer is another companies workforce. M

Also a bit disappointed in the article that it doesn’t connect the dots between WIAM and CIAM for B2B. One companies customer is another companies workforce. Many of the apps you want to have for your workforce are actually third party, but you want to give SSO etc with an employee account. These saas apps need to not only provide CIAM ala “sign in with google” but allow the Customer to set up the connection with the WIAM to give employees access.