I believe that screen manufacturers flooding the market has brought the profit margins on TV's down to about 10-15% http://smallbusiness.chron.com/average-prof

I believe that screen manufacturers flooding the market has brought the profit margins on TV's down to about 10-15% http://smallbusiness.chron.com/average-profit-margin-televisions-34457.html http://smallbusiness.chron.com/average-profit-margin-televis... However, Apple's business model - at least for iPod/iPhone, maybe MacBooks - has been to make a decent profit on hardware (estimates as high as 30%), and to incentivize the higher price with peripherals, such as a large support network, good compatibility and a plethora of apps.