The same can be said of PC's. Apple came in and changed that. The iMac turned around things for Apple because they were cheap, all-in-one computers. I consider

The same can be said of PC's. Apple came in and changed that. The iMac turned around things for Apple because they were cheap, all-in-one computers. I considered getting one at the time just as a kitchen computer. Apple played the existing game with the iMac. Even now in their computer products if you spec out a comparable competitor, the pricing is very similar. Apple makes big money in nascent new markets -- tablets and smartphones. Tablets because they can draft int the pricing of computers, and smartphones because most of the cost is hidden by subsidization (if everyone had to pay the total upfront cost of the device things would rapidly change).