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Are people on here aware that Apple already makes Apple TV? By many of the comments I have to guess no, given that many seem to miss that Apple has already demo

Are people on here aware that Apple already makes Apple TV? By many of the comments I have to guess no, given that many seem to miss that Apple has already demonstrated what intelligence and ease of use they bring to TVs. The TV industry is a massive, hyper-competitive industry with extremely tight margins (I can buy a good quality 46" LED 1080p smart TV for less than the price of an iPhone 4S). TVs have -- by design -- tried to focus on the display side, leaving the content side to whatever myriad of boxes you have pushing content to it, and that's how customers differentiate. I don't see Apple being successful at TVs at all, or even why they would want to be beyond what they offer with Apple TV.

r00fus 15y ago
> I don't see Apple being successful at TVs at all, or even why they would want to be beyond what they offer with Apple TV. Apple could bring a lot to the TV watching experience. My current setup... sucks. I have 4 "content" boxes multiplexed by a receiver and an ill-setup sound system that, honestly, I've never bothered to fix simply because my family doesn't watch TV that often. I pay for several services which we only use lightly. If Apple came out with a dead-simple setup that solved the mild-moderate TV usage case (ie, for example, integrated with a cable/ISP provider) that improved on the quality and integration between the content and the screen, they wouldn't be able to keep the screens on the shelf. This would require as much human-factors innovation as it would payment/cost innovation. Everyone knows UX is where Apple excels, but pricing/cost is another area where Apple has heavily innovated Two cases - prior to the iPhone, getting mobile data was a $45/mo charge for my Treo - for limited data! - I actually saved money and increased my mobile data utility by getting the orig iPhone. Also, prior to the iPad the concept of seamless on-demand prepaid mobile data was simply unrealized and to many, unfathomable. The iPad succeeded on this factor as much as the device itself. Apple has a big hill to climb, but they're proven the can do the unthinkable before. Don't count them out yet.

r00fus 15y ago

> I don't see Apple being successful at TVs at all, or even why they would want to be beyond what they offer with Apple TV. Apple could bring a lot to the TV watching experience. My current setup... sucks. I have 4 "content" boxes multiplexed by a receiver and an ill-setup sound system that, honestly, I've never bothered to fix simply because my family doesn't watch TV that often. I pay for several services which we only use lightly. If Apple came out with a dead-simple setup that solved the mild-moderate TV usage case (ie, for example, integrated with a cable/ISP provider) that improved on the quality and integration between the content and the screen, they wouldn't be able to keep the screens on the shelf. This would require as much human-factors innovation as it would payment/cost innovation. Everyone knows UX is where Apple excels, but pricing/cost is another area where Apple has heavily innovated Two cases - prior to the iPhone, getting mobile data was a $45/mo charge for my Treo - for limited data! - I actually saved money and increased my mobile data utility by getting the orig iPhone. Also, prior to the iPad the concept of seamless on-demand prepaid mobile data was simply unrealized and to many, unfathomable. The iPad succeeded on this factor as much as the device itself. Apple has a big hill to climb, but they're proven the can do the unthinkable before. Don't count them out yet.