You aren't exactly the target market then ;) In my experience, tech savvy readers do have html on but only respond to well designed, catchy and succinct ads or

You aren't exactly the target market then ;) In my experience, tech savvy readers do have html on but only respond to well designed, catchy and succinct ads or CTAs. CTR is often 1%+ to a well targeted and scrubbed list, with a very high EPC, so it is definitely worth it for advertisers like me to have an accessible platform. The issue is reach - ideally, I want to hit 5-10mm people in a drop to a large list, but with a narrowly targeted list set I can probably get a better ROI, thus why I'm testing Launchbit.