> But, really, what does anyone expect incumbents to say? Exactly. It's not like a Samsung rep is going to get up on stage and talk about how one of their com

> But, really, what does anyone expect incumbents to say? Exactly. It's not like a Samsung rep is going to get up on stage and talk about how one of their competitors entering another of their core businesses is bad for Samsung. You have to sound confident, and in the case of TV they probably ARE much more confident regarding competition with Apple. Whether that confidence is warranted remains to be seen.