Part of it comes down to whether you truest Google. I personally would rather Apple have my personal information than Google, who is actively trying to monetize

Part of it comes down to whether you truest Google. I personally would rather Apple have my personal information than Google, who is actively trying to monetize it through advertising sales. I don't even use them for search. (I know Apple is inching down that path too, but so far they have simultaneously maintained their privacy focus.)