I use many of the popular messaging apps regularly. In my experience, iMessage is unquestionably the highest quality and most reliable messaging app I use, ever

I use many of the popular messaging apps regularly. In my experience, iMessage is unquestionably the highest quality and most reliable messaging app I use, everything else is a downgrade. Some people may care about blue bubbles, but most people just want messaging that doesn’t suck or randomly fail at its core purpose. If people want to compete with Apple on iMessage, they need to offer a product that isn’t obviously inferior. The longer they wait, the harder it will be to displace iMessage in the iOS environment.