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Yup, I'm selling the Nixie Ramos also. The thing is I really want to make the Ramos alarm clock available to people, and the nixie clock costs a lot to make. Th

Yup, I'm selling the Nixie Ramos also. The thing is I really want to make the Ramos alarm clock available to people, and the nixie clock costs a lot to make. That's why I'm also offering the cheaper LED model, so that more people can benefit from the Ramos alarm clock functionality. EDIT* Oh and by the way, the wood in the prototype is the same as what will be used in $160 LED Ramos, it just has a darker stain. I'm glad you like it :)

martinkallstrom 15y ago
You're responding as if you are performing customer service. I appreciate that. But my point is that your project will not get proper funding on Kickstarter with a video edited so that it is the bait and switch feeling of prototype vs. finished product that stays with the viewer. I'm not your customer here, I'm pointing out that your marketing is broken. Any amount of explanations in the comments on HN is not going to change the fact that your video leaves the viewer with the wrong impression.
- paulsammut 15y ago
  I'm still actually selling the Nixie Ramos. How am I baiting and switching them, if I'm showing people something I'm selling to them?
  - martinkallstrom 15y ago
    You don't give this info in the video. What you should do is to do the video using mainly the product that you are going to build and tell everyone how awesome it is. And then in the end you flash the nixie tube version and say: "If you commit $XX you'll get this awesome retro version". Please know that I'm not saying you're trying to scam people. I'm saying that they will see the video and then feel scammed. You have perfectly noble intentions but as the video is laid out you fail to communicate them. EDIT, just want this to be perfectly clear: You seem to be an awesome person, you have an awesome product, it is awesome that you use Kickstarter. BUT your video is a turn off. And it is a shame because of all the awesomeness people will miss who only see the video and then hit the back button at the exact moment in the video when you say "Well, I've already started working on a much more affordable production model". You introduce your main product with the absolutely non-sexy word "affordable", after having shown a much more awesome version for a full minute and a half.
    - rhizome 15y ago
      I think it's a decent enough pivot. The Nixies are almost sold out and the LEDs are selling, too. The only problem I see is that there's not enough to justify the high end. He's already committing to 500+ Nixie clocks (hopefully there's machinery involved!), in hindsight he probably could have gotten rid of one of the smaller pledges and bumped everything else up a notch or two.
devmach 15y ago
@paulsammut i think you're missing one important point : ramos alarm clock doesn't/can't solve the wake-up problem ( people just have to go to the bed early and have a purpose to wake up early ) and just another alarm clock screaming at 6 o'clock in the morning isn't "sexy". If one would buy it, it would be because the nixie tube and remote control. It looks retro (=good ) but you can remote control it and it wakes you up by the "super hipster nerd" way ! I think you should remove LCD model or if you insist to keep it , give it a modern look ( aluminium case etc ).
- veyron 15y ago
  tl;dr: this addresses a fundamentally different problem, which would exist even if you went to sleep early The problem with the alarm clock is that people traditionally put the clock on a night stand or somewhere easily accessible from the bed. At that point, if you can hit snooze from the bed, you most likely will doze off. Most of the time, even if you went to sleep early, there will be some internal resistance to actually leaving the bed (it's warm :) If you put the alarm far away, then you are forced to get up, and by that point you've already fought most of the resistance to actually getting up. Problem there is that the visual clock is too far away from the bed. The real problem that this solves is decoupling the physical clock presence from the alarm silence mechanism, forcing you to physically leave the bed. Even if you get up early, you still have to overcome the desire to leave the bed.
  - xxqs 15y ago
    I keep my alarm about 10 meters from my bed, and I got up and put it for 20 minutes later... about 4 or 5 times this morning. Can't remember for sure :)

martinkallstrom 15y ago

You're responding as if you are performing customer service. I appreciate that. But my point is that your project will not get proper funding on Kickstarter with a video edited so that it is the bait and switch feeling of prototype vs. finished product that stays with the viewer. I'm not your customer here, I'm pointing out that your marketing is broken. Any amount of explanations in the comments on HN is not going to change the fact that your video leaves the viewer with the wrong impression.

paulsammut 15y ago
I'm still actually selling the Nixie Ramos. How am I baiting and switching them, if I'm showing people something I'm selling to them?
- martinkallstrom 15y ago
  You don't give this info in the video. What you should do is to do the video using mainly the product that you are going to build and tell everyone how awesome it is. And then in the end you flash the nixie tube version and say: "If you commit $XX you'll get this awesome retro version". Please know that I'm not saying you're trying to scam people. I'm saying that they will see the video and then feel scammed. You have perfectly noble intentions but as the video is laid out you fail to communicate them. EDIT, just want this to be perfectly clear: You seem to be an awesome person, you have an awesome product, it is awesome that you use Kickstarter. BUT your video is a turn off. And it is a shame because of all the awesomeness people will miss who only see the video and then hit the back button at the exact moment in the video when you say "Well, I've already started working on a much more affordable production model". You introduce your main product with the absolutely non-sexy word "affordable", after having shown a much more awesome version for a full minute and a half.
  - rhizome 15y ago
    I think it's a decent enough pivot. The Nixies are almost sold out and the LEDs are selling, too. The only problem I see is that there's not enough to justify the high end. He's already committing to 500+ Nixie clocks (hopefully there's machinery involved!), in hindsight he probably could have gotten rid of one of the smaller pledges and bumped everything else up a notch or two.

devmach 15y ago

@paulsammut i think you're missing one important point : ramos alarm clock doesn't/can't solve the wake-up problem ( people just have to go to the bed early and have a purpose to wake up early ) and just another alarm clock screaming at 6 o'clock in the morning isn't "sexy". If one would buy it, it would be because the nixie tube and remote control. It looks retro (=good ) but you can remote control it and it wakes you up by the "super hipster nerd" way ! I think you should remove LCD model or if you insist to keep it , give it a modern look ( aluminium case etc ).

veyron 15y ago
tl;dr: this addresses a fundamentally different problem, which would exist even if you went to sleep early The problem with the alarm clock is that people traditionally put the clock on a night stand or somewhere easily accessible from the bed. At that point, if you can hit snooze from the bed, you most likely will doze off. Most of the time, even if you went to sleep early, there will be some internal resistance to actually leaving the bed (it's warm :) If you put the alarm far away, then you are forced to get up, and by that point you've already fought most of the resistance to actually getting up. Problem there is that the visual clock is too far away from the bed. The real problem that this solves is decoupling the physical clock presence from the alarm silence mechanism, forcing you to physically leave the bed. Even if you get up early, you still have to overcome the desire to leave the bed.
- xxqs 15y ago
  I keep my alarm about 10 meters from my bed, and I got up and put it for 20 minutes later... about 4 or 5 times this morning. Can't remember for sure :)