Don't get hung up on the "immersive theater" examples: Similar arguments would have been used to shoot down YouTube and the social web years ago. Instead, I thi

Don't get hung up on the "immersive theater" examples: Similar arguments would have been used to shoot down YouTube and the social web years ago. Instead, I think there's a lot of ground to be covered in lightly immersive, highly tailored experiences that reflect and tell stories through and about you, your friends and your environment. Narrative art doesn't need to be pinned to a screen, and neither does the magical shared experience of theater.