> or marketing copy I don't think marketing copy deserves to be grouped with 'boilerplate' and 'canned responses'. It takes a lot of brain power to create mar

> or marketing copy I don't think marketing copy deserves to be grouped with 'boilerplate' and 'canned responses'. It takes a lot of brain power to create marketing copy that isn't boilerplate / canned / generic. Good marketing copy persuades people to take a specific action, and figuring out what this takes just as much critical thinking, iteration, and getting your reps in as any other compelling content. Which is why most marketing copy feels bland / generic / boilerplate / canned. It's not easy.