Exactly because the capital is quite constant (either external investors or existing profits) and competition will up their game as well, trying to use the inno

Exactly because the capital is quite constant (either external investors or existing profits) and competition will up their game as well, trying to use the innovation as a differentiator. We can nowadays fulfill all the needs of a person from the 50s, yet we keep finding new occupations, increasing our standards and we keep making the world more complex, desperately so even.