> Your local gym can't afford to pay someone thousands of dollars for a custom app (or even hundreds of dollars for a customized version of an existing app). I

> Your local gym can't afford to pay someone thousands of dollars for a custom app (or even hundreds of dollars for a customized version of an existing app). In my experience this isn’t such a problem. When technology makes it easier/cheaper to solve problems, the response is usually to try and solve more problems rather than spending less. Your local gym might be able to afford a small app now, but I bet the big gyms start adding personalized nutrition/fitness routines into their products. If we’re going by the history of software engineering, a more likely scenario is that developers start using generative AI to replace a lot of the people/management roles and capture even more of the profit. Of course, things aren’t the same as they were in the 70’s and 80’s, so maybe things won’t work out the same way, but I don’t think it’s a foregone conclusion.