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That one takes about 40 seconds and it shows pretty much nothing, it's just a cartoon taking pictures and very easy to follow. If they just want to let people k

That one takes about 40 seconds and it shows pretty much nothing, it's just a cartoon taking pictures and very easy to follow. If they just want to let people know that there's a new iPhone out, that does the job. Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is.

thunky 3y ago
> it shows pretty much nothing You would think that the commercial is an opportunity to convince people why they should want to buy the new phone. The only selling point they show the color yellow. To me this only demonstrates that the new phone is not worth an upgrade unless you really want yellow. > Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is. I agree it's vague, but I'm giving them a break because it's not even released yet. It's not totally void of information though. Didn't you at least gather that they're integrating generative AI features into search? Did you see the new "ask a follow up" feature? Or the "make me a training plan" example?
- azinman2 3y ago
  It’s not like that’s the primary ad for iPhones. They didnt show this at WWDC. It clearly is about yellow, which for many people is more important of a driver than you clearly think.
  - thunky 3y ago
    > It’s not like that’s the primary ad for iPhones It's the ad they blast all over TV, so I'm not sure what you mean. It's also a month old with 20M youtube views. It just seems a bit hypocritical to criticize Google's ad for lack of information while defending Apple's.
stanleydrew 3y ago
> If they just want to let people know that there's a new iPhone out, that does the job. Isn't the point of this video just to let people know that there's a new AI in search? It seems to do that job. I think the HN audience is very interested in the technical details (myself included) and so is trying to parse the video more deeply than most people will.
- dandellion 3y ago
  I agree that it does that job. The criticism is that it's very confusing. If they just wanted to let people know they're adding more integration with AI in their search, they didn't need such a confusing video. And if they wanted to showcase the specific features then they should have given people time to process them.

thunky 3y ago

> it shows pretty much nothing You would think that the commercial is an opportunity to convince people why they should want to buy the new phone. The only selling point they show the color yellow. To me this only demonstrates that the new phone is not worth an upgrade unless you really want yellow. > Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is. I agree it's vague, but I'm giving them a break because it's not even released yet. It's not totally void of information though. Didn't you at least gather that they're integrating generative AI features into search? Did you see the new "ask a follow up" feature? Or the "make me a training plan" example?

azinman2 3y ago
It’s not like that’s the primary ad for iPhones. They didnt show this at WWDC. It clearly is about yellow, which for many people is more important of a driver than you clearly think.
- thunky 3y ago
  > It’s not like that’s the primary ad for iPhones It's the ad they blast all over TV, so I'm not sure what you mean. It's also a month old with 20M youtube views. It just seems a bit hypocritical to criticize Google's ad for lack of information while defending Apple's.

stanleydrew 3y ago

> If they just want to let people know that there's a new iPhone out, that does the job. Isn't the point of this video just to let people know that there's a new AI in search? It seems to do that job. I think the HN audience is very interested in the technical details (myself included) and so is trying to parse the video more deeply than most people will.

dandellion 3y ago
I agree that it does that job. The criticism is that it's very confusing. If they just wanted to let people know they're adding more integration with AI in their search, they didn't need such a confusing video. And if they wanted to showcase the specific features then they should have given people time to process them.