I totally agree. There's also hidden dangers involved. If you're a company like AirBnB or Path, and something disastrous PR-wise happens, it'll appear all over

I totally agree. There's also hidden dangers involved. If you're a company like AirBnB or Path, and something disastrous PR-wise happens, it'll appear all over TC if you're a Silicon Valley darling. If you're not known among SV, maybe 1-2 minor publications will pick up the story, but there won't be a huge commotion. If they're not your target audience, is it really worth a write-up in TC?