6 ms·

Wow, what a terrible marketing video. Everything is moving so fast, I can't really tell what I'm supposed to get out of it. All the videos playing in the searc

by Maro 3y ago

Wow, what a terrible marketing video. Everything is moving so fast, I can't really tell what I'm supposed to get out of it. All the videos playing in the search results seem highly irrelevant, I assume this won't be in the actual product, the marketing folks just thought it looks cool? In the end, all I got out of it, as a technical person, is that there will be an LLM engine in there.

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mromanuk 3y ago
I've tried to watch it, but a cognitive overload happened. Too many things going on and too fast. Is the target audience 3 to 5 y/o kids?
- marginalia_nu 3y ago
  This is why you don't hire pewdipie as marketing directory.
- thunky 3y ago
  Unlike Apple commercials that are filled with technical details: https://www.youtube.com/watch?v=1S8L7t2tu0U https://www.youtube.com/watch?v=1S8L7t2tu0U
  - dandellion 3y ago
    That one takes about 40 seconds and it shows pretty much nothing, it's just a cartoon taking pictures and very easy to follow. If they just want to let people know that there's a new iPhone out, that does the job. Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is.
    - thunky 3y ago
      > it shows pretty much nothing You would think that the commercial is an opportunity to convince people why they should want to buy the new phone. The only selling point they show the color yellow. To me this only demonstrates that the new phone is not worth an upgrade unless you really want yellow. > Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is. I agree it's vague, but I'm giving them a break because it's not even released yet. It's not totally void of information though. Didn't you at least gather that they're integrating generative AI features into search? Did you see the new "ask a follow up" feature? Or the "make me a training plan" example?
      - azinman2 3y ago
        It’s not like that’s the primary ad for iPhones. They didnt show this at WWDC. It clearly is about yellow, which for many people is more important of a driver than you clearly think.
        thunky 3y ago
        > It’s not like that’s the primary ad for iPhones It's the ad they blast all over TV, so I'm not sure what you mean. It's also a month old with 20M youtube views. It just seems a bit hypocritical to criticize Google's ad for lack of information while defending Apple's.
    - stanleydrew 3y ago
      > If they just want to let people know that there's a new iPhone out, that does the job. Isn't the point of this video just to let people know that there's a new AI in search? It seems to do that job. I think the HN audience is very interested in the technical details (myself included) and so is trying to parse the video more deeply than most people will.
      - dandellion 3y ago
        I agree that it does that job. The criticism is that it's very confusing. If they just wanted to let people know they're adding more integration with AI in their search, they didn't need such a confusing video. And if they wanted to showcase the specific features then they should have given people time to process them.
- micromacrofoot 3y ago
  Have you seen someone use tiktok? attention spans are dead
bredren 3y ago
I suspect the experience of using it is muddled visually and in the UX. The fast presentation allows them to gloss over this.
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jason-phillips 3y ago
> Wow, what a terrible marketing video. I thought it was great. Full of excitement, showed useful results after joining sub-queries. That's exactly what people need to know.

by Maro 3y ago

deleted 3y ago

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mromanuk 3y ago

I've tried to watch it, but a cognitive overload happened. Too many things going on and too fast. Is the target audience 3 to 5 y/o kids?

marginalia_nu 3y ago
This is why you don't hire pewdipie as marketing directory.
thunky 3y ago
Unlike Apple commercials that are filled with technical details: https://www.youtube.com/watch?v=1S8L7t2tu0U https://www.youtube.com/watch?v=1S8L7t2tu0U
- dandellion 3y ago
  That one takes about 40 seconds and it shows pretty much nothing, it's just a cartoon taking pictures and very easy to follow. If they just want to let people know that there's a new iPhone out, that does the job. Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is.
  - thunky 3y ago
    > it shows pretty much nothing You would think that the commercial is an opportunity to convince people why they should want to buy the new phone. The only selling point they show the color yellow. To me this only demonstrates that the new phone is not worth an upgrade unless you really want yellow. > Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is. I agree it's vague, but I'm giving them a break because it's not even released yet. It's not totally void of information though. Didn't you at least gather that they're integrating generative AI features into search? Did you see the new "ask a follow up" feature? Or the "make me a training plan" example?
    - azinman2 3y ago
      It’s not like that’s the primary ad for iPhones. They didnt show this at WWDC. It clearly is about yellow, which for many people is more important of a driver than you clearly think.
      - thunky 3y ago
        > It’s not like that’s the primary ad for iPhones It's the ad they blast all over TV, so I'm not sure what you mean. It's also a month old with 20M youtube views. It just seems a bit hypocritical to criticize Google's ad for lack of information while defending Apple's.
  - stanleydrew 3y ago
    > If they just want to let people know that there's a new iPhone out, that does the job. Isn't the point of this video just to let people know that there's a new AI in search? It seems to do that job. I think the HN audience is very interested in the technical details (myself included) and so is trying to parse the video more deeply than most people will.
    - dandellion 3y ago
      I agree that it does that job. The criticism is that it's very confusing. If they just wanted to let people know they're adding more integration with AI in their search, they didn't need such a confusing video. And if they wanted to showcase the specific features then they should have given people time to process them.
micromacrofoot 3y ago
Have you seen someone use tiktok? attention spans are dead

bredren 3y ago

I suspect the experience of using it is muddled visually and in the UX. The fast presentation allows them to gloss over this.

deleted 3y ago

[deleted]

jason-phillips 3y ago

> Wow, what a terrible marketing video. I thought it was great. Full of excitement, showed useful results after joining sub-queries. That's exactly what people need to know.