8 ms·
A look at what’s next for AI and Google Search [video]
- speedgoose 3y agoI would ditch the button to ask for a follow up question and always show the input field for the follow up question, Bing style. It looks like an unnecessary step.
- pallas_athena 3y agoThe full keynote: https://www.youtube.com/watch?v=cNfINi5CNbY https://www.youtube.com/watch?v=cNfINi5CNbY And a 10-minutes version: https://www.youtube.com/watch?v=QpBTM0GO6xI https://www.youtube.com/watch?v=QpBTM0GO6xI
- Maro 3y agoIs it worth watching? What is worth watching?
- pallas_athena 3y agoI suggest watching the 10-minutes version, and then the relevant portion of the long one if something piqued your interest
- Maro 3y agoWow, what a terrible marketing video. Everything is moving so fast, I can't really tell what I'm supposed to get out of it. All the videos playing in the search results seem highly irrelevant, I assume this won't be in the actual product, the marketing folks just thought it looks cool? In the end, all I got out of it, as a technical person, is that there will be an LLM engine in there.
- deleted 3y ago[deleted]
- mromanuk 3y agoI've tried to watch it, but a cognitive overload happened. Too many things going on and too fast. Is the target audience 3 to 5 y/o kids?
- marginalia_nu 3y agoThis is why you don't hire pewdipie as marketing directory.
- thunky 3y agoUnlike Apple commercials that are filled with technical details: https://www.youtube.com/watch?v=1S8L7t2tu0U https://www.youtube.com/watch?v=1S8L7t2tu0U
- dandellion 3y agoThat one takes about 40 seconds and it shows pretty much nothing, it's just a cartoon taking pictures and very easy to follow. If they just want to let people know that there's a new iPhone out, that does the job. Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is.
- thunky 3y ago> it shows pretty much nothing You would think that the commercial is an opportunity to convince people why they should want to buy the new phone. The only selling point they show the color yellow. To me this only demonstrates that the new phone is not worth an upgrade unless you really want yellow. > Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is. I agree it's vague, but I'm giving them a break because it's not even released yet. It's not totally void of information though. Didn't you at least gather that they're integrating generative AI features into search? Did you see the new "ask a follow up" feature? Or the "make me a training plan" example?
- 3y ago
- bredren 3y agoI suspect the experience of using it is muddled visually and in the UX. The fast presentation allows them to gloss over this.
- deleted 3y ago[deleted]
- jason-phillips 3y ago> Wow, what a terrible marketing video. I thought it was great. Full of excitement, showed useful results after joining sub-queries. That's exactly what people need to know.
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- splatzone 3y agoThis video is incredibly annoying but this is the first change that's made me excited about google search for years
- smusamashah 3y agoAI will now be generating advertisements on the fly. That's how Google works. This is basically start of a new era of marketing/advertising.
- adishy 3y agoThis is another addition to a whole slew of tech / "hip "marketing videos inspired by the format of Apple's "iPhone 7 event in 108 seconds - Don't Blink" ad. https://m.youtube.com/watch?v=jk6sz25OZgw&pp https://m.youtube.com/watch?v=jk6sz25OZgw&pp I think the original was pretty interesting and worked in context, but doesn't work for every product.
- SeanAnderson 3y agoThe contrast in quality between what you've linked and Google's is staggering. I actually did not blink while watching this video and felt totally engaged. The information was presented at a great pace and was easily digestible.
- azinman2 3y agoIt was largely one word at a time, supported by a simple but effective visual. The Google one is just filled with text, so I had to pause repeatedly to figure out what it even was. They’re not comparable.
- transcriptase 3y agoYou can tell that they’ve started using AI to generate the “people also search for” section in search results. Recently there’s been an uptick in complete nonsense like “how to cook a coffee grinder on the barbecue” and other such things that… quite frankly I have a hard time believing anyone on earth has ever searched.
- chaxor 3y agoSorry about that. It was probably me. Sometimes you just want to figure out a cheap way to make a coffee roaster and can't figure out how to frame the right keywords search to the search. \/s
- Filligree 3y ago> quite frankly I have a hard time believing anyone on earth has ever searched Having seen some search logs, from a variety of search engines... I have no trouble believing that at all.
- morkalork 3y agoBut often enough to be a recommendation? If you're parroting real search queries I'd expect a minimum threshold for occurrences.
- Filligree 3y agoSeems unlikely, yes. I don't know how they generate the recommendations, but maybe some form of user grouping? Combined with whatever you actually searched for, you could fall into a tiny bucket indeed. A minimum threshold should eliminate that, yes. The fact you got it anyway suggests that there isn't one, or else... people really are trying to cook coffee on their barbeque a lot more than you'd expect.
- drubio 3y ago"Search will keep evolving to answer any question in any format" I can't help but think who/what is going to pay/feed the training data for all this innovation. As a content creator, this feels like the bottom in the race to the bottom. Google was already keeping users on their site as long as possible (e.g. snippets), this will only worsen the bounce ratio from content creators like local news sites & niche blogs (worse ad performance, less sign-ups) who fuel traffic. It also feels like an extinction event for sites like StackOverlflow and Quora, gamification to get users to write 'free' content will die-off if Google keeps front-running sites like this. I feel Google will eventually need to go into the content creation/syndication business to keep all this going (and pay up vs. Google News), because the incentives for everyone else are just not there, if they want to keep everyone on Google.
- roomey 3y agoWebrings, we need webrings back. Search is fine for people searching for something, but when just "surfing" or browsing for interesting stuff, we end up on this site, or some other centralised site that will constantly try and pull value from the creator back to the owned site (like Reddit, Facebook etc). A creator owned way to surf and discover (like the old webrings) would be great.
- pantulis 3y agoHacker News itself is kind of a webring, isn't it? The variety of stuff that gets shared here makes it the perfect discovery for tech oriented people.
- benjaminwootton 3y agoI really thought that Bing + OpenAI could take a slice out of Google, but this looks very competitive (based on the slick marketing video). And it's all Google's own tech unlike the Microsoft deal.
- guardian5x 3y agoWell, DeepMind was acquired by Google. And Microsoft has made a big investment into OpenAI. Does it really matter if it is their own tech, or of its an acquisition, or if they hired people to make it?
- pphysch 3y agoIt probably doesn't matter from a technical angle, but I speculate that Microsoft didn't properly acquire OpenAI because the former was concerned about reputational risk should ChatGPT or some other cutting-edge AI mass-product blow up in some way (and the awkward optics of "Open"AI becoming a M$ IP). And it's pretty clear (from their own words) that regard for that risk held Google back in aggressively releasing such products. Now that this phase is over, I expect MS to fully acquire OpenAI to better signal that they are committed to full-spectrum AI products, as Google is doing this week.
- aetherane 3y agoCan OpenAI even be acquired? It is a subsidiary of a nonprofit
- nailer 3y agoAs of today, Microsoft has released OpenAI to everyone right on bing.com. Google still hasn't released Bard to the general public on google.com. As of today, Microsoft has GitHub copilot in VScode and a bunch of other editors. Google Companion isn't released. If Google were capable, and wanted to respond to Microsoft robustly, I would have expected both of these to be available right now immediately after Google I/O. Instead neither have happened. I expect Google's decline into irrelevance to continue.
- SeanAnderson 3y agoFirst thoughts on watching: - Content in the video is moving pretty quickly. I need to pause the video to take a look at what's being shown. - "Generative AI is experimental" and "Generative AI may be inaccurate or offensive" is the first text I see at the top of Google Search? - That's a lot of AI generated content - the entire above-the-fold area is consumed. Does this negatively impact Google's ad revenue by usurping its visibility with their own generated content? - No AI generated imagery - all images shown are links to embeddings on websites. This seems fine. - "what planet is most similar to earth" gets multiple answers, but they all seem reasonable and helpful for exploring. A little odd that the first paragraph prominently talks about Mars/Venus, but all the supporting links diverge to planets outside of our solar system. I would think the supporting imagery would be for Mars/Venus. Not necessarily opposed to this, though, as query didn't say "in our solar system" and I'm down to explore more content. - "plants for a dark dorm room" response has some weird responses. Third result says "Lucky Bamboo" and the blurb says "can handle bright or moderate light" which isn't comforting when I'm asking about darkness. - I can't see the full query for the poem. It reads "write me a poem about my mischievous cat named whiskers using at least ..." which is unfortunate. The poem looks sane enough, but reads more like prose. When I reflect on the content being written... it's weird, right? "with whiskers so long and fluffy" -- what? Whiskers aren't fluffy. My cat named whiskers is fluffy. Unclear if the last three sentences are part of the poem and just formatted without bullet points or what happened there. - "dress for an outdoor wedding in miami in may in a trending color with 2-day delivery" didn't appear to draw information from a weather forecast (says "typical weather"), would be nice to get a warning if it's going to rain etc. Response seemed to reference "bold colors" and "trending silhouettes" when query was for trending colors not trending fashion styles, but maybe bold colors are trending. - why did asking follow up question "what about shoes?" show a YouTube video when I was interested in 2-day shopping selections? Was that information preserved and just not highlighted here? It's fine if so - I think cutting to a video was more impactful from a marketing perspective, but less helpful in terms of showcasing search abilities. - "compare two lunch spots near me that are good for big groups" looks like a rock solid answer, nice. - Using Google Search for commands like "make me a training plan for a 10k" feels foreign to me. It will take some getting used to if I'm going to repurpose Google Search for commands not just questions. Note that the response says "..if you have just started running" but that wasn't part of the request. Seems fine to assume, but not sure why it was needed. - The energetic audio, fast moving content, beat pause that goes into "yes yes yes" about shoes all makes me feel like I am a bit older than their target audience (I'm 33) and/or that this content is missing the mark on how trendy and cool it thinks it is. Same goes for "is a hotdog a sandwich" -- that went viral like half a decade ago? Don't get me wrong, I loved pitching that question to people. It was my go-to icebreaker for a good year, but that time has passed for me. Overall, I didn't see anything obviously wrong or explicitly embarrassing for Google, but I did not resonate with their attempt to portray themselves as hip/cool. I would've preferred a more cool/calm/collected/professional/"adult in the room" vibe that slowly showcased the overwhelming dominance of their AI abilities.
- whywhywhywhy 3y agoThis video is way too self conscious.
- aerodog 3y agoThe cheesy, white-culture, corporate "comedy" of Google and Facebook over the years straddles the cringeworthy and sad. I wish they could just showcase the technology with some upbeat music and let the tech speak for itself. All these snarky people make me hate their product more. I now want to use ChatGPT more just to spite them.
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- Crash0v3rid3 3y ago> The cheesy, white-culture, corporate "comedy" of Google and Facebook over the years... White-culture? I'm really not sure how you can come to such a conclusion based on the video posted. > I wish they could just showcase the technology with some upbeat music and let the tech speak for itself. That's most of the video already. Although I admit there is a ton of bolded text statements popping up that I'm not a fan of...
- blastonico 3y agoWoke people always come to that conclusion.
- aerodog 3y agoYes, white culture. Black people don't find that kind of stuff funny or cute. Middle Easterners don't. Most Europeans don't. Africans don't. South Americans don't. Asians don't. Some out-of-touch, white Americans do. That's the target audience, I suppose. It's snarky and hollow.
- micromacrofoot 3y agoit's not necessarily the target audience, but it's who's making these videos generally — mainstream american culture has always had a major yuppie component as a primary feature, google has embodied this for quite some time
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- jdlyga 3y agoGoogle feels like a stereotypical popular girl in high school. Google is well-liked and good at a myriad of things. Out of the blue, a charming new transfer student arrives, impressing everyone with her exceptional dancing prowess. Google, feeling a threat to her popularity, boldly asserts, "I'm the best dancer! I've been doing this for years! I'm popular, good-looking, and the best at everything." She then devotes weeks to choreographing a dance routine, which, while decent, doesn't quite measure up to the newcomer's flair.
- runlevel1 3y agoA search engine short-circuiting organic traffic to sites it crawls to this extent seems like playing with fire when you've got a 90%+ market share and are already in the government's headlights.
- dgritsko 3y agoI find it fascinating that the top two comments (at the moment) are essentially saying "this marketing video is great" and "this marketing video is terrible". Would it be this polarizing if it wasn't Google?
- porkbeer 3y agoYeah, its pretty hard to watch.
- quitit 3y agoNow we wait: Will Google deliver an experience like that in the video, or will this be like the many glossy announcements which over-promised/under-delivered.
- nico 3y agoAll promises, no delivery Google is very uninspiring right now Just playing catch up Lost the lead and now missing the train in their own field