From a technical standpoint, sure. On the other hand, their organizational structure is such that I think even if enough ground soldiers at The Google woke up

From a technical standpoint, sure. On the other hand, their organizational structure is such that I think even if enough ground soldiers at The Google woke up and smelled the coffee, too much management are high on their own supply for any changes to be allowed for Search that don't involve more ads and generative rubbish. On another note, I impressed with how far they've even gotten with their AI search given their organizational problems and historical poor choices with their products. Doesn't mean it isn't still subpar. I wonder what their next excuse will be. Will they market themselves as "Post-AI" when everyone sees the emperor has no clothes? The sad part is that their PR will probably work.