There was a time when I was living of AdSense, and I still use and encourage blockers. If your business model only depends on ads you are putting yourself in a

There was a time when I was living of AdSense, and I still use and encourage blockers. If your business model only depends on ads you are putting yourself in a dangerous situation either way. For me ads always been a form of compensation, but nothing I was actively trying to milk most of it. Today I run my own small niche ad platform. No tracking, no cookies, just jpeg or gif banners. In my opinion a completely ethical form of ads. And big surprise. That works too.