4 ms·
In this specific case the broker had a good counterargument: If the seller googled "SuperTokens" they'd find SuperTokens.io and realize the buyer had VC funding
by iudqnolq 3y ago
In this specific case the broker had a good counterargument: If the seller googled "SuperTokens" they'd find SuperTokens.io and realize the buyer had VC funding and an investment in the brand. The broker convincingly argued it wasn't worth quibbling over a few thousand dollars if it risked the seller realizing they could ask for tens of thousands more and have a decent chance of getting it.