4 ms·

What kind of person clicks on YouTube ads and what did you sell them?

popol12 3y ago
That’s not how advertising work. Most of the time, the goal is to create/increase brand awareness, then when you have to buy something you will consider these brands, possibly in a more favorable way.
- reyqn 3y ago
  If I'm aware a brand is wasting money to make me waste my time, money that furthermore will affect their product prices, you can be sure I'm never buying anything from this brand unless there is no alternatives (in which case they don't need awareness)
  - QuadmasterXLII 3y ago
    The best examples are the subscriptions advertised on podcasts, which are invariably venture backed and remarkably shitty. How are the hosts so excited to get their memtal health records leaked!? (€£¥$)
  - popol12 3y ago
    That’s not how the average Joe’s brain is wired
- smcin 3y ago
  https://en.wikipedia.org/wiki/Priming_(psychology) https://en.wikipedia.org/wiki/Priming_(psychology)
MaxPengwing 3y ago
only ad I ever clicked on was a Swedish guy selling human meat for consumption. "Eat a Swede" a company in the lab grown meat space.... https://www.youtube.com/watch?v=kE-z6DQv5yg https://www.youtube.com/watch?v=kE-z6DQv5yg But yes Ads are more about brand awareness than to actually get you to buy stuff.
- igleria 3y ago
  I would have expected the human meat seller to be German. But just the concept of human meat, even if lab grown, makes me queasy.
  - igleria 3y ago
    lol, just realised about my mistake.Woops.
  - waterhouse 3y ago
    On the one hand, it seems sensible that, if you want to grow your own human muscles, the best thing to eat would be human muscles. On the other hand, for purposes of maintaining and repairing the muscles you already have, the nutrient profile you want is probably pretty different from that, and likely there are animals whose meat matches that profile more closely.
    - fsckboy 3y ago
      > it seems sensible that, if you want to grow your own human muscles, the best thing to eat would be human muscles and plants shouldn't pull nutrients from the ground, they should only eat other plants! incredible how plants are not sensible!
55555 3y ago
The vast vast majority of people, including most people who think they don’t. Keep in mind a typical CTR for YT would be 0.5-3% so if you clicked 1 in 100 ads out of curiosity, you’re a median clicker. The second half of your question would take a long time to answer, sorry.

That’s not how advertising work. Most of the time, the goal is to create/increase brand awareness, then when you have to buy something you will consider these brands, possibly in a more favorable way.

reyqn 3y ago
If I'm aware a brand is wasting money to make me waste my time, money that furthermore will affect their product prices, you can be sure I'm never buying anything from this brand unless there is no alternatives (in which case they don't need awareness)
- QuadmasterXLII 3y ago
  The best examples are the subscriptions advertised on podcasts, which are invariably venture backed and remarkably shitty. How are the hosts so excited to get their memtal health records leaked!? (€£¥$)
- popol12 3y ago
  That’s not how the average Joe’s brain is wired
smcin 3y ago
https://en.wikipedia.org/wiki/Priming_(psychology) https://en.wikipedia.org/wiki/Priming_(psychology)

MaxPengwing 3y ago

only ad I ever clicked on was a Swedish guy selling human meat for consumption. "Eat a Swede" a company in the lab grown meat space.... https://www.youtube.com/watch?v=kE-z6DQv5yg https://www.youtube.com/watch?v=kE-z6DQv5yg But yes Ads are more about brand awareness than to actually get you to buy stuff.

igleria 3y ago
I would have expected the human meat seller to be German. But just the concept of human meat, even if lab grown, makes me queasy.
- igleria 3y ago
  lol, just realised about my mistake.Woops.
- waterhouse 3y ago
  On the one hand, it seems sensible that, if you want to grow your own human muscles, the best thing to eat would be human muscles. On the other hand, for purposes of maintaining and repairing the muscles you already have, the nutrient profile you want is probably pretty different from that, and likely there are animals whose meat matches that profile more closely.
  - fsckboy 3y ago
    > it seems sensible that, if you want to grow your own human muscles, the best thing to eat would be human muscles and plants shouldn't pull nutrients from the ground, they should only eat other plants! incredible how plants are not sensible!

55555 3y ago

The vast vast majority of people, including most people who think they don’t. Keep in mind a typical CTR for YT would be 0.5-3% so if you clicked 1 in 100 ads out of curiosity, you’re a median clicker. The second half of your question would take a long time to answer, sorry.