Ad blocker awareness is still pretty low among non-tech folks. Google will presumably wait for some critical mass of users blocking ads before if pushes this.

Ad blocker awareness is still pretty low among non-tech folks. Google will presumably wait for some critical mass of users blocking ads before if pushes this. Wonder what the economics of this is for Google? Would they rather have everyone pay $12 a month and nix ads altogether? I suspect they still would want most people watching ads, considering how central their ads business is to their business model.