Keywords (tokens) are the very basis for LLM but they no longer need to be spoonfed or gamed, they are extracted from the text, so in an objective and naive sen

Keywords (tokens) are the very basis for LLM but they no longer need to be spoonfed or gamed, they are extracted from the text, so in an objective and naive sense the content becomes ever more of a king. Ofcourse what the search decides to surface to the user and eventually link to is another story altogether. "Learning" from one site and promoting another more lucrative one is entirely possible, if somewhat evil.