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The way your landing page is laid out isn't doing you any favors. If you are going to build a rapid application development platform, look at Retool for inspira
by KRAKRISMOTT 3y ago
The way your landing page is laid out isn't doing you any favors. If you are going to build a rapid application development platform, look at Retool for inspiration in terms of designs and copywriting. Cut the token stuff, otherwise you will lose customers or self select for crypto bros. The license you chose will turn off most professional development shops and the ones using the platform would be based in places like eastern Europe where the license will be ignored entirely. Your landing page design is fifteen years out of date, this is the sort of design used to bamboozle small trades shops and non tech companies in places like the midwest and the US south, you will have a hard time attracting the sort of web engineers that will help make it go viral. Again, it depends what sort of customers you are trying to sell to, but if you intend to make a profit, the usually advice would be to offer a cloud offering like WordPress. Selling web frameworks rarely work out unless your product is a specialized database.
Your copywriting gives off strong old school enterprise sales vibes with a dash cryptomania. You are not going to get much organic product led growth among the US under 40 crowd here. I suggest taking a look at https://payloadcms.com/ https://payloadcms.com/ and study their design, execution, and copywriting.
- EGreg 3y agoYou seem to know what you’re talking about. I checked out payloadcms though, that site is pretty terrible…
- omnimus 3y agoI am afraid that if you think that then there is no help.
- EGreg 3y agoUmm... are you serious? I could believe you perhaps with your criticism but then you say this is the future of web design? The site you held up as the example I should emulate feels like some kind of terminal from the 80s movie "Hackers"... are we "hacking the gibson"? It features white text on a black background, overlaid on animated white text on a black background... Then you scroll down, and it has TEXT IN A GIANT SIZE going slowly across the screen.. Then it turns to white and has a video that doesn't fit Then it has text of all different sizes, and code examples, which is irrelevant to most customers. I am not making this up. It's literally here, I would invite anyone to look at these images and tell me whether this is unironically what I should make the Qbix site look like: https://imgur.com/a/IMT6pgB https://imgur.com/a/IMT6pgB Are you affiliated with that site or project?
- omnimus 3y agoYou cant take this stuff personally. I think people just try to help. I dont think payloadCMS site is some kind of incredible achievment but its very well done site in line what developers are used to. Qbix website in my opinio has so many issues it is hard to point out which one to fix and how. Sorry but i think is simply a mess. There is too much information crammed together, to many various elements that dont really fit together and it makes is for anyone that visits the site really harder than it needs to be. But what i meant is that with that defensive approach you have… it is going to be tough to make it better.
- creamyhorror 3y agoI mean no disrespect, but imo you need to get a modern UX designer involved in rethinking and redesigning your site. Message-wise, your site has too many angles, sells too many use cases, and has too many general marketing statements and not enough concrete examples. This only confuses readers. In terms of design, the site design (1) doesn't promote a linear flow of reading, (2) doesn't space out information with enough padding, (3) doesn't make good use of text sizing to create an information hierarchy, (4) has too many disparate and messy screenshots, and (5) has distracting cursor animations and alignment shifts when hovering over the top navbar. Overall, it makes for a messy, cluttered reading experience and imo likely turns many people away. Here's the page I'm talking about: https://qbix.com/platform/welcome https://qbix.com/platform/welcome The important thing is to present a very clear "how this is used" right away, targeted at a narrow set of use cases, in an easy-to-follow, nice design. Not too many examples; one key feature at a time. For the audience of devs, they need to see how the platform is used at the most basic level (the code and UI screenshots on that Payload CMS site are good examples). If you find that Payload site's layout confusing, you're probably out of sync with modern design. In any case, I hope this feedback helps.
- EGreg 3y agoPlease see the sister comment. If this is what “modern design” looks like — no wonder things are so bad. Instead of clear text sizes and simple messaging like in https://qbix.com/communities https://qbix.com/communities, there are texts of at least 5 different sizes jumbled in. Instead of contrast so you can read text — there is white text on black over white text on black. There is also text that is gray and low contrast until you scroll it into view, but then it gets covered up by code examples. Most regular customers are scared by code examples. Instead of one clear button or call to action per section, there are 20 on the screen, making the user unsure what to click and what the Information Architecture / hierarchy is. And moreover, all the links are black on white or white on black — just like the text. No clear visual separation of where to click. It violates like every UX guideline I have read in the last 12 years. It has GIANT TEXT HORIZONTALLY SCROLLING ACROSS THE SCREEN the minute you start to scroll down. Then when you get past that, it has a GIANT VIDEO THAT DOESN’T FIT and doesnt look like a video, more like some more text in many font sizes. I could go on… but why? Do you actually prefer this monstrosity to clean design: https://imgur.com/a/IMT6pgB https://imgur.com/a/IMT6pgB By contrast, if you land on https://Qbix.com https://Qbix.com it looks empty and clean, and asks you who you are before showing you a page: a customer, an investor, a developer, etc. Then that page is specifically tailored to what you need. Text is text. Colors are colors. A large black menu bar is unmistakably at the top, organized neatly so you don’t get lost, not scrolling out of the way. Unless you think apple.com is old outdated design and modern UX is the payloadcms site?
- stef25 3y agoCould do with some improvements, a template, maybe a CSS framework if you're not using one yet https://i.imgur.com/RYEo7Gv.png https://i.imgur.com/RYEo7Gv.png
- EGreg 3y agoI agree about the developer portal. Have you seen the other sections of the site? Start at the welcome page