That is a good point. It is probably not fair to average globally. Looking for some US only numbers [1]. It seems reasonable to estimate the US as having ~200M

That is a good point. It is probably not fair to average globally. Looking for some US only numbers [1]. It seems reasonable to estimate the US as having ~200M MAU. The revenue numbers reported there are ~$11B, ~$15B, ~$20B globally of which ~$2.5B, ~$3.5B, ~$4B were US only. So, the US was ~25% going down to ~20% globally. If we extrapolate that forward at 20% (which likely overestimates the US share which was decreasing over the reported period) then the ~$28B in the current year would have ~$6B in US revenue over 200M users which is around $30 per year. This is 3x the number I originally calculated of $10 per year. This still results in 400% revenue for Youtube Premium over the average ad-supported user. [1] https://spendmenot.com/blog/youtube-revenue-statistics/ https://spendmenot.com/blog/youtube-revenue-statistics/