You are allowed to give perks to shareholders. That can be normal. What is not normal is two conditions: A. Advertising a perk as a reason to invest initially

You are allowed to give perks to shareholders. That can be normal. What is not normal is two conditions: A. Advertising a perk as a reason to invest initially. Nobody normally buys stock because of a free gift box or a discounted vacation. It's a perk, but it's not something that is marketed as being a reason to buy stock. Also... B. The perks are never direct financial benefits. They are always discounts, or little treats. Advertising that your investment will be increased by 5% to result in a greater investment is a direct, financial incentive for an initial investment as though investments are sales at a big-box store.