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In the US the avg cost of 1000 views to the advertiser is probably $15+. (I’ve spent millions(?) on YT ads) You can’t average global numbers like that when the
by 55555 3y ago
In the US the avg cost of 1000 views to the advertiser is probably $15+. (I’ve spent millions(?) on YT ads)
You can’t average global numbers like that when the average in Indonesia is possibly sub a dollar.
So the premium YouTube subscription might just cost around double what is “fair”
Except those who are most likely to buy it are likely power users who watch twice as many videos.
Which would make the price perfectly fair.
So I’m not sure there’s really a problem here.
- Veserv 3y agoThat is a good point. It is probably not fair to average globally. Looking for some US only numbers [1]. It seems reasonable to estimate the US as having ~200M MAU. The revenue numbers reported there are ~$11B, ~$15B, ~$20B globally of which ~$2.5B, ~$3.5B, ~$4B were US only. So, the US was ~25% going down to ~20% globally. If we extrapolate that forward at 20% (which likely overestimates the US share which was decreasing over the reported period) then the ~$28B in the current year would have ~$6B in US revenue over 200M users which is around $30 per year. This is 3x the number I originally calculated of $10 per year. This still results in 400% revenue for Youtube Premium over the average ad-supported user. [1] https://spendmenot.com/blog/youtube-revenue-statistics/ https://spendmenot.com/blog/youtube-revenue-statistics/
- Mistletoe 3y agoWhat kind of person clicks on YouTube ads and what did you sell them?
- popol12 3y agoThat’s not how advertising work. Most of the time, the goal is to create/increase brand awareness, then when you have to buy something you will consider these brands, possibly in a more favorable way.
- reyqn 3y agoIf I'm aware a brand is wasting money to make me waste my time, money that furthermore will affect their product prices, you can be sure I'm never buying anything from this brand unless there is no alternatives (in which case they don't need awareness)
- QuadmasterXLII 3y agoThe best examples are the subscriptions advertised on podcasts, which are invariably venture backed and remarkably shitty. How are the hosts so excited to get their memtal health records leaked!? (€£¥$)
- popol12 3y agoThat’s not how the average Joe’s brain is wired
- smcin 3y agohttps://en.wikipedia.org/wiki/Priming_(psychology) https://en.wikipedia.org/wiki/Priming_(psychology)
- MaxPengwing 3y agoonly ad I ever clicked on was a Swedish guy selling human meat for consumption. "Eat a Swede" a company in the lab grown meat space.... https://www.youtube.com/watch?v=kE-z6DQv5yg https://www.youtube.com/watch?v=kE-z6DQv5yg But yes Ads are more about brand awareness than to actually get you to buy stuff.
- igleria 3y agoI would have expected the human meat seller to be German. But just the concept of human meat, even if lab grown, makes me queasy.
- igleria 3y agolol, just realised about my mistake.Woops.
- waterhouse 3y agoOn the one hand, it seems sensible that, if you want to grow your own human muscles, the best thing to eat would be human muscles. On the other hand, for purposes of maintaining and repairing the muscles you already have, the nutrient profile you want is probably pretty different from that, and likely there are animals whose meat matches that profile more closely.
- fsckboy 3y ago> it seems sensible that, if you want to grow your own human muscles, the best thing to eat would be human muscles and plants shouldn't pull nutrients from the ground, they should only eat other plants! incredible how plants are not sensible!
- 55555 3y agoThe vast vast majority of people, including most people who think they don’t. Keep in mind a typical CTR for YT would be 0.5-3% so if you clicked 1 in 100 ads out of curiosity, you’re a median clicker. The second half of your question would take a long time to answer, sorry.