I pay for premium. On one of my google accounts, and only if I am logged in. For about 80% of my youtube watching experience this works. But there are times

I pay for premium. On one of my google accounts, and only if I am logged in. For about 80% of my youtube watching experience this works. But there are times I am logged in with my work account as (at the least) the primary account and I dont bother switching. Or a random tutorial video I am looking at from a new laptop or untrusted device. The pain of logging in outweighs looking at a couple of ads in the moment. So dont think that premium is a failed model based on usage. I certain I am not alone in engaging with youtube in a non-premium capacity despite having a subscription.